SEarch engine optimization (seo)
Get the right kind of traffic. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
The ultimate goal of SEO is to increase the right kind of traffic to your website. The customers that come to your website should be relevant traffic, ready to purchase a product, fill out a form, or whatever desired action is appropriate.
Search Engine Marketing is a critical component of your marketing strategy. Like any marketing campaign, you need to rationalize the expense of the marketing with the projected revenue from the new business that is generated. In most cases, a well-executed Search Engine Marketing campaign will pay for itself many times over.
While we always design every website we build with SEO in mind, when taking on SEO specific projects we like to start by asking the following questions:
- Does your website meet Google's standards?
- Is your website receiving valuable links from websites related to yours?
- Do users find your website easy to navigate?
- Is this business taking the right steps to increase their visibility?
- Do their social media or other community building efforts have the most beneficial impact?
Online advertising / PPC
Many businesses today are taking advantage of pay per click advertising campaigns. Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Here at SLO Digital Designs we have created and maintained dozens of advertising campaigns done through Bing, Google Adwords, and various retargeting platforms.
Let us show you how we can utilize PPC to increase your website traffic today!